SMB enterprise entrée in China Market
Approach
Share resources for low cost, low risk to build business
Allow client to focus on sales and revenue generating activities
Leverage relationships built:
o China:
Local Government: Foreign Affair, Commerce Committee, etc.
Industry specific and geographic area chambers
National Government: Ministry of Commerce
Tax Bonded Area
Free Trade Zone
o US:
Embassy: Beijing
Consulates: Chengdu, Guangzhou, Shanghai, Shenyang, Wuhan
Shared experience:
Establish business entity
o US export to China
o China import from the US
o Intellectual property protection strategy
o Trademark application
o Partner selection
o Contract negotiation strategy and approach
o Public relations
o Social media strategy, footprint + ongoing communication
o e-Commence
o Tax bonded area and Free Trade Zone
Services
Market Development and Sales Management functions:
o Consult on how to design and implement a strategic sales plan that expands client’s customer base in China and ensure its strong presence.
o Manage, recruit, objectives setting, coaching and performance monitoring of sales representatives.
o Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
o Present sales, revenue and expenses reports and realistic forecasts to client.
o Identify existing and emerging sales channels and market shifts while being fully aware of new products and competition status